Family Businesses and Medium Sized Companies
The sharp increase in demands on management and stakeholder dialogue (internationalization, corporate governance, compliance, new media, financial communication, employer branding) have led to family businesses and medium-sized companies increasingly recognizing the need for both internal and external, communications and requiring specific consulting services.
With regard to communications, family businesses and medium sized companies differ considerably from major corporations or listed companies. Reasons for this lie, for example, in the different ownership structures, limited transparency requirements, stronger market and customer orientation, lower functional differentiation and also lower human and financial resources. As soft factors, the presence and central position of entrepreneurs and the entrepreneurial family play an important role, as well as the often exceptionally high importance placed on values such as humanity, trust and responsibility. These distinctive factors should be considered within communications and at the same time imply specific requirements and success factors for communications consulting. It is not about maximum transparency or the imitation of DAX companies’ comprehensive, professional communications approach, but is rather about appropriate, tactful solutions.
CNC has already advised many family businesses and medium-sized companies and understands their particular concerns – whether in sensitive crisis situations where the company’s reputation is at stake, change processes, monitoring of financial communications or supporting the development of a professional corporate communications strategy in order to successfully compete for clients and employees.
For this purpose, CNC has experienced and proven teams that specialize in family businesses and medium-sized companies.
