Sports & entertainment
Sports have significant financial importance. It is not just a lifestyle, but a major global economic factor and one of the most significant economic drives. Alongside the entertainment and information industries, sports have become one of the most important sectors in the media. CNC supports companies and organisations in professional strategy development and implementing sports communications.
CNC consultants have particular experience in the area of sports communications. They can also call on their experiences in former operative management positions in the area of communications and marketing, where they developed and supervised major sports mandates. CNC specialises in sponsoring strategies and negotiations, as well as strategic communications.
CNC has many years of experience in advising leading companies as well as national and international associations in the sports sector. Our areas of expertise include football (men’s and women's football, Bundesliga, DFB), golf and winter sports as well as motor sports (F1, DTM, historic racing).
In F1 alone, CNC has represented a large number of sponsors, seven car manufacturers and 14 teams. Furthermore, CNC is the founder and co-publisher of Formula Money, the annual data report on the business of F1. Formula Money has been published since 2007 and has become a leading industry source for business media. More on Formula Money
CNC is able to offer an excellent network within the sports industry (top athletes, teams, associations, sponsors, marketers, managers etc.), as well as in the sports media (journalists, opinion leaders, publishers etc.).
